Our culture

Think courageously

Our culture

Daemon 2iC's culture - not in the abstract but living in its people - is its most important strategic asset. It's what attracts, retains and inspires our talented professionals to produce exceptional creative communication solutions for our clients.

We are a young, energetic agency - in terms of our corporate history, our people and our outlook.

Daemon 2iC's phiosophy is 'Think Courageously'. We seek individuals who live by that philosophy, both inside and outside the workplace.

Of course, being courageous doesn't necessarily mean being brave in the sense of running into a burning building. It's contextual. It may mean the willingness to not think conventially; to have a difficult discussion with clients to protect their interests; pitching what we think is right, not necessarily what we think clients want to hear; or by not feeling contrained by conventional thinking.

Momentum

Momentum is about change and change suits our culture. Not change for change's sake, but to meet client needs in the context of a rapidly changing media market place. Daemon 2iC's momentum is propelled but its culture - built on the philosophy to 'Think Courageously'.