Building brands and businesses
The consumer division of Daemon 2iC is one of Australia’s leading public relations teams dedicated solely to managing the needs and desires of leading consumer and lifestyle brands in this country.
With an impressive client portfolio and energetic team of highly experienced professionals, we take the lead with clients to be successful, maintain reputation and be ahead of competitors with strategic, creative and innovative public relations programs.
Working across many marketing disciplines and communication areas, the dedicated team of dynamic professionals is equipped with the specialist skills and established networks to deliver innovative concepts that push the boundaries of traditional public relations activity.
Our highly professional internal support mechanisms, systems, procedures and ethics ensure our business success. We are selective about the brands we represent – our team has to be passionate about the clients with whom we work.
Each campaign is strategically developed to suit the brands overall marketing objectives and uses an integrated approach to consistently communicate the brands key messages.
We recognise that in today’s society brands are a key tool used by consumers to represent their personal identity and desire to be accepted by a chosen social ‘group’. Therefore, we understand the importance of positioning the brand as an essential element in ‘Life Style’, utilizing influencers to champion your brand.
With the continual release of new and evolving products into the already congested marketplace, communicating a product’s image and differentiating it from competitors can be critical in motivating the target audience. We deliver the right messages to the right audience at the right time, on brand and to the right audiences.
Whether building or protecting a brand or launching a product, we offer truly integrated ideas and communication solutions by providing profound consultancy and strategic planning as well as the design, development, implementation and evaluation of public relations programs for a broad range of client sectors.
Our consumer team has extensive and proven success in the following marketing fields:
- Media Relations – Getting the word out there
- Promotional Marketing (Activation and Sampling) –Taking the product to the consumer
- New media – the new influencers
- Brand Loyalty and Database Management – Keeping the consumer
- Strategic Alliances – Cross promotion to reach a greater audience
- Sponsorship and Event Management – Maximize brand presence
- Cause Related Marketing (Charity) – Giving back to the community